If you’ve spent any time scrolling on social media lately, you’ve probably noticed a shift. Gone are the days of over-edited, perfectly curated feeds. Today’s audiences want something real. They want authenticity.
At R&J, we believe that some of the most valuable content you can share is the kind that feels genuine. That’s why we created two new tools for our team and clients: Instagram Story Guidelines and Day In My Life (DIML) Video Guidelines. These resources are designed to help you capture content that resonates.
Why Authentic Content Works
Authenticity builds trust. When your followers feel like they’re getting a genuine look into your day or behind the scenes of an event, it humanizes your organization. Users on social media are more likely to engage with content that feels relatable and unscripted than something that feels too polished or staged.
Instagram Stories and DIML-style videos invite your audience in. They make people feel like they’re part of the experience, whether you’re attending a conference, volunteering in your community, or just navigating a busy workday.
Behind-the-Scenes Stories Keep Your Organization Top of Mind
Instagram Stories are a quick, easy way to bring your followers along for the ride. They live at the top of the feed and disappear after 24 hours, making them feel exclusive and timely. Use them to:
- Share real-time moments from events
- Highlight day-to-day operations
- Introduce team members
- Interact with polls, quizzes, and questions
- Reshare mentions from attendees or partners
This kind of content not only boosts engagement but also builds connection and community. Saving Instagram Stories to the Highlights section in your bio ensures continued visibility for your audience and allows new visitors to explore past content. Additionally, the original assets remain available for repurposing across other formats and platforms as needed. You get the benefit of that real-time, exclusive feel and the flexibility to reuse the content in more evergreen ways later on.
Day In My Life Videos Show Who You Are
Our Day In My Life video guide helps team members and clients capture event experiences in a way that feels natural and full of personality. These short vertical videos showcase everything from the morning commute to fun event moments.
It’s not about creating a cinematic masterpiece. It’s about capturing the energy of being there, the passion behind the work, and the faces that make it all happen.
Download Our Free Guides
We’ve made it easy to get started with your own behind-the-scenes content. Whether you’re a team member attending events or your organization is looking to boost engagement, our Instagram Story Guide and Day In My Life Video Guidelines will help you do just that.
Download the Story + DIML Guides Here:
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Let’s show people what it really means to be part of your organization and the heart of the work you do.
Whether you're starting from scratch or refreshing your strategy, R&J is here to help bring your social content to life. Contact us today to get started.
