--- title: R&J Insights | Scott Marioni description: Scott is a principal of R&J Strategic Communications, and a 20+ year veteran of the communications industry. He has engineered numerous successful campaigns and initiatives in practice areas including crisis management, corporate communications/reputation management, issues management and product publicity/media relations. Scott’s expertise ranges from top consumer companies to tightly focused advocacy campaigns. His deep knowledge of industry best practices affects all R&J clients through his pairing of the right campaigns to client needs. --- [Skip to content](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni#main-content) [![R&J Strategic Communications Logo](https://blog.randjsc.com/hs-fs/hubfs/R-J-Strategic-Communications_Logo-Color-Standard-Text.png?width=1920&height=686&name=R-J-Strategic-Communications_Logo-Color-Standard-Text.png "R&J Strategic Communications Logo")](https://www.randjsc.com/) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) Search [Learn More](https://www.randjsc.com/) ## R&J Insights [know more](https://www.hubspot.com/) - [Home](https://www.randjsc.com/) \> - R&J Insights ![This is Era 3: Digital Disruption & Reinvention](https://blog.randjsc.com/hs-fs/hubfs/R%26J-40th-Anniversary-Cover-3.png?width=370&height=220&name=R%26J-40th-Anniversary-Cover-3.png) [R&J 40th Anniversary](https://blog.randjsc.com/r-and-j-insights/tag/rj-40th-anniversary) ###### [This is Era 3: Digital Disruption & Reinvention](https://blog.randjsc.com/r-and-j-insights/this-is-era-3-digital-disruption-reinvention) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 5 August, 2026 How the digital disruption & reinvention of early 2000s media shaped R&J's growing healthcare and... [Read More](https://blog.randjsc.com/r-and-j-insights/this-is-era-3-digital-disruption-reinvention) ![What the Data Says About Earned Media in an AI World](https://blog.randjsc.com/hs-fs/hubfs/What%20the%20Data%20Says%20About%20Earned%20Media%20in%20an%20AI%20World.png?width=370&height=220&name=What%20the%20Data%20Says%20About%20Earned%20Media%20in%20an%20AI%20World.png) ###### [What the Data Says About Earned Media in an AI World](https://blog.randjsc.com/r-and-j-insights/what-the-data-says-about-earned-media-in-an-ai-world) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 17 July, 2026 84% of AI citations come from earned media. Here's what that means for how communications teams... [Read More](https://blog.randjsc.com/r-and-j-insights/what-the-data-says-about-earned-media-in-an-ai-world) ![The Media Landscape Keeps Moving. Here’s a Recent Example.](https://blog.randjsc.com/hs-fs/hubfs/The%20Media%20Landscape%20Keeps%20Moving.png?width=370&height=220&name=The%20Media%20Landscape%20Keeps%20Moving.png) ###### [The Media Landscape Keeps Moving. Here’s a Recent Example.](https://blog.randjsc.com/r-and-j-insights/the-media-landscape-keeps-moving.-heres-a-recent-example) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 5 June, 2026 The NJ PBS story is a case study in how fast the media landscape is moving. Is your communications... [Read More](https://blog.randjsc.com/r-and-j-insights/the-media-landscape-keeps-moving.-heres-a-recent-example) ![Google Changed a Lot More Than Its Search Interface Today](https://blog.randjsc.com/hs-fs/hubfs/Google%20Changed%20a%20Lot%20More%20Than%20Its%20Search%20Interface%20Today.jpg?width=370&height=220&name=Google%20Changed%20a%20Lot%20More%20Than%20Its%20Search%20Interface%20Today.jpg) ###### [Google Changed a Lot More Than Its Search Interface Today](https://blog.randjsc.com/r-and-j-insights/google-changed-a-lot-more-than-its-search-interface-today) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 20 May, 2026 Google's AI search overhaul is here. Learn what it means for your content strategy, earned media,... [Read More](https://blog.randjsc.com/r-and-j-insights/google-changed-a-lot-more-than-its-search-interface-today) ![They Killed a $13 Billion Data Center at 4 a.m.: Why Developers Need to Adapt to the New Rules of Community Engagement](https://blog.randjsc.com/hs-fs/hubfs/Death%20of%20a%20Data%20Center%20Blog.jpg?width=370&height=220&name=Death%20of%20a%20Data%20Center%20Blog.jpg) ###### [They Killed a $13 Billion Data Center at 4 a.m.: Why Developers Need to Adapt to the New Rules of Community Engagement](https://blog.randjsc.com/r-and-j-insights/they-killed-a-13-billion-data-center-at-4-a.m.-why-developers-need-to-adapt-to-the-new-rules-of-community-engagement) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 27 February, 2026 Community groups are killing billion-dollar projects using social media. Developers still using the... [Read More](https://blog.randjsc.com/r-and-j-insights/they-killed-a-13-billion-data-center-at-4-a.m.-why-developers-need-to-adapt-to-the-new-rules-of-community-engagement) ![What a Mexican Drug Cartel Can Teach You About Communications Strategy](https://blog.randjsc.com/hs-fs/hubfs/What%20a%20Mexican%20Drug%20Cartel%20Can%20Teach%20You%20About%20Communications%20Strategy%20Cover.png?width=370&height=220&name=What%20a%20Mexican%20Drug%20Cartel%20Can%20Teach%20You%20About%20Communications%20Strategy%20Cover.png) ###### [What a Mexican Drug Cartel Can Teach You About Communications Strategy](https://blog.randjsc.com/r-and-j-insights/what-a-mexican-drug-cartel-can-teach-you-about-communications-strategy) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 26 February, 2026 A cartel's AI-fueled disinformation campaign after El Mencho's death proves one thing: whoever... [Read More](https://blog.randjsc.com/r-and-j-insights/what-a-mexican-drug-cartel-can-teach-you-about-communications-strategy) ![Was That Colbert Moment Activism, Brilliant Marketing, or Both?](https://blog.randjsc.com/hs-fs/hubfs/Colbert%20FCC%20Blog.jpg?width=370&height=220&name=Colbert%20FCC%20Blog.jpg) ###### [Was That Colbert Moment Activism, Brilliant Marketing, or Both?](https://blog.randjsc.com/r-and-j-insights/was-that-colbert-moment-activism-brilliant-marketing-or-both) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 25 February, 2026 Stephen Colbert turned an FCC restriction into a viral moment. Was it activism, brilliant... [Read More](https://blog.randjsc.com/r-and-j-insights/was-that-colbert-moment-activism-brilliant-marketing-or-both) ![Monday Morning Quarterback: Super Bowl Advertisers Confirmed What Smart Marketers Know](https://blog.randjsc.com/hs-fs/hubfs/Super%20Bowl%20Advertisers%20Confirmed%20What%20Smart%20Marketers%20Know..png?width=370&height=220&name=Super%20Bowl%20Advertisers%20Confirmed%20What%20Smart%20Marketers%20Know..png) ###### [Monday Morning Quarterback: Super Bowl Advertisers Confirmed What Smart Marketers Know](https://blog.randjsc.com/r-and-j-insights/monday-morning-quarterback-super-bowl-2026) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 9 February, 2026 Why top brands release Super Bowl ads early and invest in ongoing engagement instead of one big... [Read More](https://blog.randjsc.com/r-and-j-insights/monday-morning-quarterback-super-bowl-2026) ![Leading Through Uncertainty: How to Communicate with Stakeholders in Politically Volatile Times](https://blog.randjsc.com/hs-fs/hubfs/Leading%20Through%20Uncertainty%20How%20to%20Communicate%20with%20Stakeholders%20in%20Politically%20Volatile%20Times.png?width=370&height=220&name=Leading%20Through%20Uncertainty%20How%20to%20Communicate%20with%20Stakeholders%20in%20Politically%20Volatile%20Times.png) ###### [Leading Through Uncertainty: How to Communicate with Stakeholders in Politically Volatile Times](https://blog.randjsc.com/r-and-j-insights/leading-through-uncertainty-how-to-communicate-with-stakeholders-in-politically-volatile-times) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 21 April, 2025 Healthcare and human services orgs face real, rapid change. Here's what current policy shifts mean... [Read More](https://blog.randjsc.com/r-and-j-insights/leading-through-uncertainty-how-to-communicate-with-stakeholders-in-politically-volatile-times) ![5 Ways An Integrated Marketing Strategy Can Accelerate Your Business](https://blog.randjsc.com/hs-fs/hubfs/Email%201-1.png?width=370&height=220&name=Email%201-1.png) ###### [5 Ways An Integrated Marketing Strategy Can Accelerate Your Business](https://blog.randjsc.com/r-and-j-insights/5-ways-an-integrated-marketing-strategy-can-accelerate-your-business) By [Scott Marioni](https://blog.randjsc.com/r-and-j-insights/author/scott-marioni) 29 October, 2024 Staying relevant in today’s fragmented media landscape is no easy feat. But, creating,... 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